You Might Have Seen Me On
I’m a founder, entrepreneur, and creative leader who believes beauty and intention shape how we live, work, and lead. After discovering the floral industry during my time in the Peace Corps, I built FiftyFlowers into a farm-direct business supporting over a million weddings and events.
Through The Flower CEO, I now share insights on creativity, leadership, and building a life, and business, on purpose.
BUILDING A FLORAL EMPIRE
What began during my time in the Peace Corps became a lifelong relationship with flowers and the people who bring them to life.
I saw the beauty, effort, and humanity inside South American farms, and the disconnect that kept that story from reaching U.S. buyers. I built these B2B and DTC brands to honor that work and bridge the gap, one stem at a time.
PODCAST APPEARANCES
America Small Business Network
FiftyFlowers Founder Liza Roeser Reflects On Disruptions, Grit, And Growing A Floral Empire
Something Businessy Podcast
How Liza Roeser Built a Flower Empire from Scratch
The EO Business Podcast
Building a Global Flower Empire: How Liza Built FiftyFlowers | Ep. 166
