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Hi, I'm Liza Roeser


Flower Obsessed Founder


Well-Being Enthusiast

Expert Dreamer


Proud Founder and CEO of the Following Flower-Focused Brands

It all started on a flower farm in Ecuador. Over 20 years ago, I saw an opportunity to “disrupt” the flower industry - in the best way possible, of course!

Following my time in the Peace Corps, I spent over a decade in South America becoming a flower expert, working with farms, and developing a new vision for the world of wholesale flowers.

Today, my brands bring fresh flowers to wholesalers and distributors, weddings and events, and even right to consumers’ homes and places of work!

Talk about a dream come true!


Click on the logos to explore my brands!

Let's Dream Together

I'd love to hear from you!

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